Each service maps to a role I have held and delivered at global scale. You get the seniority of a Director hire with the flexibility of a consultant.
Ongoing Director-level ownership of your media function, part-time. Strategy, budget governance, agency steering, team development, and senior stakeholder reporting. Ideal for mid-size businesses that need senior media leadership but not a full-time hire.
End-to-end design and delivery of in-housing programmes: business case, scope decisions, technology ownership transfer, team model, and governance. I founded and led this twice, at Bayer (EUR 12M assessed gain) and at Kaspersky (full buying operation).
Senior client-side representation towards agencies and platform partners: pitch management, contract and commercial accountability, performance governance, and partnership programmes such as Google DVIP, which I owned globally for Bayer.
Expert support for procurement teams on media and MarTech buying: what good looks like, how to structure agency remuneration, where value leaks, and how to hold partners commercially accountable without damaging the relationship.
Forensic review of paid search, programmatic, social, and the technology behind them. Account structure, bidding, measurement, and agency delivery are scored against enterprise best practice, with quantified upside and a pragmatic fix list.
Design of measurement frameworks that connect media spend to commercial outcomes: attribution methodology, conversion value architecture, analytics integration, and value-based bidding. I was among the first global clients to run Nielsen/Visual IQ attribution at full scale.
Ownership of complex, cross-functional media and MarTech projects from concept to scaled rollout: operating model changes, platform migrations, AI and analytics initiatives. I take decisions, manage the team, and answer for the outcome.
Most engagements start with a short conversation and, where useful, a compact audit. Tell me what is not working and I will tell you honestly whether I can help.
Short, structured discovery: your goals, your setup, your numbers. No 40-page decks, just a clear view of where value is being left on the table.
Options with quantified trade-offs and a clear recommendation. I take positions rather than presenting menus, and I put my name on them.
Hands-on implementation or senior oversight of your teams and agencies, with measurement built in from day one so the impact is visible and attributable.